SO’xperts boosts its productivity and manages its customers’ marketing performance remotely with blueKiwi.

About SO'xperts

SO'xperts is a consulting firm specializing in marketing performance management.

SO'xperts skills help Management and Marketing Teams to answer to three main challenges: How to measure the value added of marketing, how to optimize performance and how to generate more growth on international markets?

Its uniqueness is based on a pragmatic and comprehensive approach - from marketing plan and benchmarking to improve performance - which helps companies to reach market opportunities, while optimizing their resources and marketing.

SO'xperts missions require a very good knowledge of the contexts of the customers and a strong impregnation about their markets, their actuality, business and culture. Involvement even more difficult than the company is not only intervening in France but also in Europe, North America and Asia.

Visit : so-xperts.com

 

Challenges

• Generates 50% more on its revenue.
• Team management remotely.
• Optimization and reinforcement of the Customers relationship.
• Reduction of the travel spends.

Transforming the marketing, develops plans and relevant strategies, coaching remote operational teams, acting like a real outsourced CMO, require not only expertise, but also a perfect organization and an efficient system of communication and interaction.

A challenge that SO'xperts is daily facing, but which seriously complicates the company while experiencing strong growth to manage more tasks at once, the consultants need to optimize their time to the maximum and reduce their costs and their travel time to the strict least.
Some contracts are also signed with clients based in the United States and Europe. From Paris, SO'xperts consultants must find a way to accomplish their mission being to the nearest remote teams. Many challenges made possible with blueKiwi.

"The main currency is the consultant's time. But its added value is measured by the excellence of its interventions. To reconcile these two opposites, you have to work differently" Sophie Callies, CEO SO’xperts

 

Solutions

blueKiwi 2009 implemented to each SO’xperts’ Customers.

50% of SO'xperts’ customers have deployed blueKiwi enterprise social network. To be able to accept new missions, the company now offers new customers to adopt this new platform.
Each customer uses blueKiwi as he wishes with his own groups, his own subjects, and some are inaccessible to SO'xperts as considered confidential by the customer. However, SO'xperts consultants conduct marketing groups directly from the platform of the social network of the company.

These groups are created according to needs and context of the mission and are organized:

• By marketing projects (product launch, marketing planning, communications, budgets ...)
  
• By communities, internal or external (top management, marketing / communications, product marketing, agencies, customers of the customers...).

Within these groups, SO'xperts consultants following projects, participate in conversations, initiate ideas, inform and take information ... and integrate seamlessly with customers' internal teams.
All information and documents exchanged, shared and used is accessibly stored by blueKiwi platform, even after the mission is completed. This is an important asset for customers who see a pledge of continuity and confidentiality.
In order to monitor multiple clients at once and have an overview of the main topics SO'xperts has created a summary scoreboard which recovered all major important RSS feeds.
blueKiwi, in addition to being the new marketing backbone of SO'xperts’ customers, also enables marketers to understand the strategic potential of the new media that the enterprise social network is, for their own organization.

 

Benefits

• Doubled the number of customers in three months.
• One consultant is now able to manage 5 missions in parallel.
• Huge gain in travel spends and time, as the remote management of the projects doesn’t need to invest so much time in travelling.
• The consultants are friendly integrated to the internal teams and very reactive to satisfy customers’ requirements.

Within six months, SO'xperts doubled the number of customers and a consultant can take up to 5 different tasks in parallel.




The involvement with the teams is both easy and natural. And any projects, from the most strategic to the operational one, are conducted efficiently and on time.
As part of one of its missions on the Great Britain and the United States, SO'xperts accompanied the deployment of blueKiwi with a marketing team of 30 people. The results speak for themselves:

• The social network company was put into service within three days.
• No special training was necessary. 90% of those involved in the marketing teams have appropriated blueKiwi in 2 weeks.
• Through the exchange of best practices and content between the U.S. and European teams, the programs have been optimized and the marketing budgets reallocated.
• The return on investment of the annual blueKiwi Software fees has been in a month, just by lower travel costs.
• 12 groups were created. They are all active.





• In the space of 10 weeks, 213 contributions were made.
• Some groups, like this one below in particular, are subject to strong contributions from its members:

"Without blueKiwi, I would not have been able to develop my business so quickly. Every time I use it in managing my customers in marketing performance, the ROI is phenomenal" Sophie Callies, CEO SO’xperts

 

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