SO’xperts boosts its productivity and manages its customers’ marketing performance remotely with blueKiwi.

About SO'xperts

SO'xperts is a consulting firm specializing in marketing performance management.

SO'xperts helps management and marketing teamsrespond to three main challenges: how to measure the value-add of marketing, how to optimize performance and how to generate more growth in international markets.

The company's uniqueness is based on a pragmatic and comprehensive approach – from marketing plans and benchmarking to improving performance – which helps companies reach new market opportunities while optimizing their resources and marketing. SO'xperts collect knowledge aboute customers and their markets, along with their business and culture.

Visit : so-xperts.com

 

Challenges

• Managing remote teams
• Optimizing customer relationships
• Reducing corporate travel costs

A daily challenge faced by SO'xperts is that consultants need to optimize their time while reducing costs and travel time to a minimum. Since some client engagement take place in both the United States and Europe, consultants must accomplish tasks while working with remote teams.

"Our main currency is consultants’ time. But our value is also measured by the quality of our client engagements. To reconcile these two challenges, you have to work more efficiently and creatively." Sophie Callies, CEO SO’xperts

 

Solution

Fifty percent of SO'xperts’ customers have deployed the blueKiwi enterprise social network. New customers are offered blueKiwi at the start of new engagements. Customers use blueKiwi as they wish with their own groups and their own subjects.

Groups are created according to customer and are organized:

• By marketing projects (product launch, marketing/communications, budgets)
  
• By communities, internal or external (top management, marketing / communications, product marketing, agencies, customers of the customers)

Within these groups, SO'xperts consultants follow projects, participate in conversations, initiate ideas, inform and gather information, and integrate seamlessly with customers' internal teams. All information and documents that are exchanged, shared and used are stored and are easily accessible via the blueKiwi platform, even after the assignment is completed. This is an important asset for customers who value continuity and confidentiality.
In order to monitor multiple clients at once and gain an overview of main topics of conversation, SO'xperts created a summary scoreboard which includes all relevant RSS feeds.

 

Benefits

• Doubled the number of customers in three months
• Consultants can now manager several client engagements at the same time
• Dramatic reduction in travel costs and time
• Consultants are integrated with internal teams and can easily satisfy customers requirements

Involvement with internal and external teams is both easy and natural. All projects are conducted efficiently and on time.




As part of a client assignment in Great Britain and the U.S., SO'xperts included a deployment of blueKiwi with a marketing team of 30 people. The results speak for themselves:

• blueKiwi was implemented in three days
• No special training was necessary – 90% of the marketing team used blueKiwi within two weeks after launch
• Through the exchange of best practices and content between the U.S. and European teams, programs have been optimized and marketing budgets reallocated
• Return on investment in annual blueKiwi software fees was just one month, simply due to lower travel costs
• 12 active groups were created




• In 10 weeks, 213 contributions were made, with some groups benefiting from particularly strong interaction:

"Without blueKiwi, I would not have been able to develop my business so quickly. Every time I use it to manage my customers' marketing performance, the ROI is phenomenal." Sophie Callies, CEO SO’xperts

 

To download the case study in pdf format, please fill out the form below.